Old habits die hard. That’s why charities often can’t wean off tried-and-true fundraising techniques that provide reliable, if unremarkable revenues. But recently, nonprofits have begun to ask of their galas, phoneathons, and other sacred cows: Was it worth it?
After analyzing the returns on their fundraising investments, some of these nonprofits are abandoning time-honored strategies and boldly embracing new approaches. Some have even proved that short-term losses can be turned into long-term gains.
-
NewsBy taking a leap of faith, these groups have increased unrestricted gifts, raised more money, and benefited in other ways. -
AdviceThe National Wildlife Federation has cut back on mail solicitations as it pursues better returns from fewer supporters.
-
AdviceNational nonprofit Communities in Schools stepped back from restricted funding and found new strength.
-
AdviceA Tennessee nonprofit slashes its rotation of special events to spend more one-on-one time with donors.
-
NewsPelotonia takes a hard look at what is really bringing in the money and expands its merchandise line.
-
AdviceHow to calculate the true value of your event — after deducting expenses from money raised, and accounting for new donors, major gifts, increased awareness of a cause, and more.
