Online fundraising is growing up.
Triple-digit growth in online donations is a thing of the past for many nonprofits, and to keep the revenue flowing as the technology matures, organizations are testing their online strategies carefully, integrating them with more traditional fundraising tactics, and hiring experts dedicated to online efforts.
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Online-Fundraising SurveyNonprofits are testing their online approaches carefully, coordinating them with direct-mail and other efforts, and hiring experts dedicated to Internet fundraising. -
NewsInternet giving grew by roughly 13 percent last year, according to a Chronicle survey of 100 of the largest nonprofits.
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NewsThe Chronicle’s annual survey of online fundraising shows data for 2013 with a comparative look at online giving trends since 1999.
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Online-Fundraising SurveyA three-person unit tests and refines the group’s email and social-networking formats.
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Online-Fundraising SurveyA growing number of groups are creating fundraising platforms that make it easy for people to attract donations from friends, relatives, and colleagues.
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NewsA museum learned that most people don’t use smartphones to support an exhibit, while the Salvation Army persuaded lots of people to give that way after a disaster.
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NewsHear to Heart International raised 73.5 percent of its online gifts from donors who gave on a regular basis.
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NewsAbout 14 percent of all online gifts to the Heritage Foundation and Memorial Sloan Kettering Cancer Center were made with mobile devices.
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NewsAll of the organizations in the Philanthropy 400 received questionnaires, and of those, 100 sent us their data.
