Data & Research

GoFundMe campaigns shared more than six times in the first few days are three times as likely to raise more donations than those shared less often.

The drop in online giving masks the turbulence of the year for individual nonprofits — with some performing well but others experiencing sharp declines. Recurring donors gave more money over all than those offering one-time gifts, highlighting a path nonprofits seeking to boost retention might want to follow.

Four seasoned prospect-research professionals share ways to zero in on your best opportunities in 2023 — and strengthen your nonprofit over the long term.

Previously, the biggest donors insulated overall fundraising revenue from a decline, but there were fewer of these donors at year-end.

How donors changed during the pandemic and how email can help nonprofits interact with donors to raise more money, according to new reports.

Several experts joined the Chronicle to discuss how data insight can help organizations recruit, retain, and engage members in their programming.

Personal finances and inflation are weakening people’s confidence.

A key recommendation is to create a code of conduct that lays out expectations for donors and for organizations to back fundraisers up when they’ve been sexually harassed.

After losing an hour of sleep, people are less inclined to help others, research has found.

They took a tumble during the worst of the pandemic, with steep decreases in the amounts raised, but they’re beginning to thrive again.